Pitch Card Example
| Field | Sample Output |
|---|---|
| Raw idea | "I want a tool that makes messy founder notes sound investor-ready." |
| Audience | Solo founders preparing outreach, accelerators, or landing-page copy. |
| Pain | Good product instincts are trapped in scattered notes, making the idea seem weaker than it is. |
| Promise | Turn raw notes into a concise pitch card with audience, pain, offer, proof gaps, and next experiment. |
| MVP | Paste notes, choose output style, receive pitch card plus 5 investor/customer questions. |
| Risk | Over-polishing The tool could hide weak strategy under nicer language. |
| Next experiment | Run 10 raw ideas through the format and ask 3 target users which one they would pay to validate. |
Scoring Rubric
- Specific buyer Can we name who has the pain?
- Fast proof Can we test demand this week?
- Clear wedge Is there a narrow entry point?
- Risk called out What could make this idea fake-good?
Newsletter Positioning
Audience promise: Every Friday, get one practical teardown of a messy idea and how to turn it into an offer people can understand.
Reader outcome: Leave with a sharper pitch, a testable next step, and a clearer reason to keep or kill the idea.
Voice: Direct, operator-friendly, honest about uncertainty.
Starter Email Sequence
Email 1: The Promise
Welcome. Send one messy idea. I will show how to sharpen the buyer, pain, promise, and next test.
Email 2: The Framework
Use the pitch-card structure: audience, pain, promise, proof gap, MVP, risk, next experiment.
Email 3: The Ask
Reply with one raw idea. I will pick a few for public teardown or invite you into a paid sprint.
First Paid Slice
For a $100 activation, I would transform three rough ideas into pitch cards, add a reusable scorecard, and prepare a newsletter-ready positioning block or 3-email starter sequence. Inputs needed: rough ideas, target reader/customer, tone preference, and any claims to avoid.